Selling Homes in Toronto During the Holidays: What the Stats Say

As we gear up for the holiday season, you might be wondering about the real estate market's performance between Christmas and New Year in Toronto. Here's a quick overview of the trends and opportunities:  

1. Steady Activity Despite the Holidays: December historically sees lower activity due to the season, but those who list homes during this time often encounter serious buyers with less competition. In December 2023, there were over 3,400 home sales in the GTA despite higher borrowing costs. Source Here 

2. Buyer Opportunities in a Slow Market: With reduced inventory—only around 3,800 new listings during December—buyers may act quickly to secure homes. Sellers benefit from motivated buyers, but it’s crucial to price properties strategically. Source Here 

3. Average Selling Prices Remain Strong: The average selling price for homes during December was approximately $1.08M, showcasing the market's resilience despite affordability challenges. Source Here

The holiday season may feel unconventional for transactions, but it can yield great results for sellers willing to stand out. Staging homes to highlight their coziness during winter, creating inviting atmospheres, and tapping into the emotional connection of the season are key to success.  

If you’re working with sellers considering holiday listings, let’s collaborate to create a standout presentation that makes their home irresistible.